Alliance School of Design and Creative Arts

The Alliance School of Design and Creative Arts (ASDCA), a constituent of Alliance University in Bengaluru, is renowned for its innovative programs in design and creative arts. Admission to its programs is competitive, with specific Alliance School of Design and Creative Arts Cutoff % and eligibility criteria that applicants must meet.

Alliance School of Design and Creative Arts Cutoff Percentage

The cutoff percentage is a critical factor in the admission process, representing the minimum academic performance required for consideration.

Bachelor of Design (B.Des)

• General Category: A minimum of 50% marks in the 10+2 examination from a recognized board is required.

• Reserved Categories (SC/ST): A relaxation of 5% is provided, requiring a minimum of 45% marks.

These percentages serve as the baseline for eligibility; however, meeting the cutoff does not guarantee admission, as other factors like entrance exam scores and portfolio assessments are also considered.

Master of Design (M.Des)

• General Category: students must have a bachelor's degree in design or a related field with a minimum of 50% marks.

Learn in detail about the cutoff and eligibility criteria, read the Alliance School of Design and Creative Arts Cutoff Percentage.

Alliance School of Design and Creative Arts Eligibility Criteria

Entrance Examinations

• B.Des Applicants: Must appear for the Alliance Design Aptitude Test (ADAT), which assesses creativity, design thinking, and problem-solving abilities.

• M.Des Applicants: May need to present scores from national-level design entrance exams or participate in institution-specific assessments.

Portfolio Submission

Portfolio is an important part of the selection process since it gives insight into the potential and fit of the candidate for the program.

Personal Interview

Shortlisted candidates are invited for a personal interview to assess their motivation, communication skills, and alignment with the program's objectives.

For more information, visit the Alliance School of Design and Creative Arts Eligibility Criteria.

Admission Process Overview

• Application Submission: Complete the online application form on the official website and pay the requisite fee.

• Portfolio Review: Submit a portfolio for evaluation by the admissions committee.

• Personal Interview: Participate in an interview to discuss your aspirations and suitability for the program.

• Final Selection: Based on the combined assessment of academic performance, entrance exam scores, portfolio quality, and interview, selected candidates will receive admission offers.

Alliance School of Design and Creative Arts Cutoff Trends

• Number of Applicants: An increase in the number of applicants can lead to higher cutoff percentages due to intensified competition.

• Difficulty Level of Entrance Exams: The complexity of entrance examinations like the Alliance Design Aptitude Test (ADAT) can influence cutoff scores. 

• Seat Availability: Limited seats with high demand can raise the cutoff percentage.

• Performance of Applicants: The overall performance of the applicant pool in qualifying examinations and entrance tests can shift the cutoff either upward or downward.

Historical Cutoff Trends

While specific historical cutoff data for the Alliance School of Design and Creative Arts is not publicly disclosed, general trends can be observed:

• Consistent Academic Requirements: The institution has maintained a steady academic cutoff, typically requiring a minimum of 50% in qualifying examinations for general category students and 45% for reserved categories.

• Entrance Exam Scores: The required scores in entrance exams like ADAT may vary annually based on the factors mentioned above.

• Portfolio Assessment: The quality of the submitted portfolio plays a significant role in the selection process, sometimes compensating for marginally lower academic or entrance exam scores.

Strategies to Meet or Exceed Cutoff Requirements

To enhance the likelihood of meeting or surpassing the cutoff criteria, applicants should consider the following strategies:

• Academic Excellence: Aim for high scores in qualifying examinations to strengthen the academic component of the application.

• Entrance Exam Preparation: Thoroughly prepare for the ADAT by practicing design aptitude questions, time management, and familiarizing oneself with the exam pattern.

• Portfolio Development: Take time to prepare a thorough and innovative portfolio showcasing a variety of skills and work, demonstrating uniqueness and design thinking.

• Interview Readiness: Prepare for the personal interview by articulating motivations, understanding of the design field, and how the program aligns with career goals.

Understanding Relative vs. Absolute Cutoff at ASDCA

Most design schools, including the Alliance School of Design and Creative Arts (ASDCA), use relative cutoff mechanisms rather than fixed absolute ones. This means that the cutoff is determined based on the overall performance of all applicants each year, rather than adhering strictly to a set percentage.

• For instance, if the average ADAT (Alliance Design Aptitude Test) score is high in a given year, the relative cutoff will also rise accordingly to maintain selectivity.

• On the other hand, if the portfolios submitted by applicants are exceptionally strong, the cutoff might shift more toward creative strength rather than academic marks alone.

Course-Wise Variation in Cutoff

Cutoff scores may vary significantly depending on the program specialization. For example:

• Communication Design (B.Des) may attract more applicants due to career opportunities in advertising and branding, increasing the competition and, subsequently, the cutoff.

• Product Design may see fewer applicants, especially those with strong math/engineering backgrounds, potentially lowering the relative cutoff threshold.

• Animation or UX/UI Diplomas may not have strict academic cutoffs but instead focus more on creative aptitude demonstrated in entrance assessments and portfolios.

Weightage Breakdown in Cutoff Calculation

The final score or "cutoff ranking" is calculated by assigning weightage to multiple components, such as:

So, an applicant with average grades but an excellent portfolio and interview performance can still make it past the cutoff.

Impact of Reservations and Diversity Quotas

The Alliance School of Design and Creative Arts is committed to promoting diversity and inclusion, which affects how cutoffs are structured. There are often relaxed cutoffs for reserved categories (SC/ST/OBC) and special consideration for:

• Candidates from rural or underrepresented areas

• Students with a strong background in fine arts but weaker academic scores

• International students or NRIs (with custom eligibility paths)

These factors introduce variability in the cutoff structure beyond pure numbers.

Changes Due to NEP and Flexible Education Paths

With the implementation of the New Education Policy (NEP) in India, institutions like ASDCA are moving toward flexible learning frameworks, which may affect future cutoff trends. For example:

• Candidates from interdisciplinary backgrounds (e.g., science students applying for design) are being encouraged, widening the applicant pool.

• This change could impact increased competition and higher cutoffs for popular design disciplines.

Cutoff for Lateral Entries or Transfer Students

ASDCA also accepts transfer or lateral entry candidates into the second year, provided they come from recognized design institutions.

• The cutoff for lateral entry is generally based on GPA (minimum 6.0/10 or 60%) and portfolio excellence, with some candidates being exempt from entrance exams.

Visit to find out the cutoff requirements Alliance School of Design and Creative Arts.

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